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Friday, March 26, 2010

Advice to Baruch College

If I was hired as a new media coordinator in order to improve Baruch College's social media communications with its student and faculty, I would institute several changes. First of all, I think as incoming freshmen enter the school they feel lost especially since Baruch is a commuter school. Thus, to make the process easier, I would ask several seniors to have blogs of their own, which would be posted on the Baruch website, so that people can read about their experience and ask them questions. I would reward the seniors by paying them or giving them internship credit. I think this would work great becasue the seniors can discuss things like registrations, career types, and great opportunities they were involved in.

Another thing I would institute is a Facebook and a LinkedIn page for all of the Baruch alumni in order to allow them to network and also for other students who are still in Baruch to ask them questions and ask advice.

I also think the registration and financial aid need a better way in which they communicate with the student body. I know recently they added twitter and facebook, which helped a lot, but they need to post more often and allow people to ask questions more efficiently. Also, I think student life should get more involved in New Media seeing as they are supposed to be the most connected to the students. They should post on twitter and Facebook the events around the campus, outside opportunities as well as important due dates to keep in mind.

1 comment:

  1. I agree with you about Baruch's use of social networking sites. Different departments keep advertising that they've created a Facebook page or a Twitter account, and then you follow it and they never post. There's no point in having it if they don't use it effectively.

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